Buick

Buick is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant had served as Buick’s general manager and major investor.

In the North American market, Buick is a premium automobile brand, selling luxury vehicles positioned above GM’s mainstream brands, while priced below the flagship luxury Cadillac division. Buick’s current target demographic according to The Detroit News is “a successful executive with family.” In 2017, Buick sold more than 1.4 million vehicles worldwide, a record for the brand.