Genesis is a new luxury brand that was launched in 2015 as a breakaway from Hyundai. It aspires to compete with BMW, Lexus, and Mercedes-Benz, among others. The larger G80 and G90 cars are designed to compete with German luxury sedans, and they provide better value. The small G70 is a tremendously stunning sports sedan that offers excellent value and crisp handling. The GV70 and GV80 are two appealing SUVs from the Genesis family that profit from the brand’s winning formula. The GV60, an all-electric crossover, will also be added to the roster.